most recent and radical medical theories. In his Stress of Life , Hans Selye tells of the dismay of a research colleague on hearing of Selye’s theory: When he saw me thus launched on yet another enraptured description of what I had observed in animals treated with this or that impure, toxic material, he looked at me with desperately sad eyes and said in obvious despair: “But Selye, try to realize what you are doing before it is too late! You have now decided to spend your entire life studying the pharmacology of dirt!” (Hans Selye, The Stress of Life ) As Selye deals with the total environmental situation in his “stress” theory of disease so the latest approach to media